You really don't need any special equipment to take photos for web pages, especially if the pictures are taken fairly close to the object. All you really need is a digital camera, a neutral background, and photo editing software.
For example, I took this photo with my iPhone in a coffee house with just regular lighting on a sheet of paper:
And here is the same photo with a few adjustments to the levels in PhotoShop (I also resized and cropped the photo):
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